Born in a field in 2009, CINCH! is the ultimate pop-up tent

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Our journey
so far


‘Born in a field in 2009, CINCH! is the creation of Jake Jackson – a lifelong camper whose thwarted quests to find the right tent for festivals and weekends in the wilderness led him to his own workshop. Jake’s vision was ambitious yet simple: a tent should make camping fun, easy and cheap – not suck away your time, money and sanity.

We say CINCH! is the ultimate pop-up tent – and it’s a claim we don’t make lightly. Years of testing, refinements and customer feedback have shaped the product we have today; and we will never stop making it better. We produced CINCH! in small runs until 2014, when we launched our first Kickstarter campaign. In 2016, we returned to Kickstarter with our latest model and raised twelve-times our target thanks to our incredible backers – becoming one of its top 0.5% highest-funded projects.

The feedback from the last campaign has been incredible and we've been using it to make the next batch even better. This year's campaign will feature over a dozen customer-led design changes, both big and small. We're also going to expand the family of CINCH add- ons to make up a kit ready for every camping eventuality. Sign up now to keep updated.

Operating from our studio in Lancashire, UK, we deliver CINCH! to customers all over the world. We have a distribution centre in the USA to keep delivery costs low, and we have a sister company in Australia. Our customers are our family, and it's our sole mission to give you the best camping experience possible.

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Sign up for our 2018 Campaign to bag early-bird discounts and be the first to know about our new developments!