Born in a field in 2009, CINCH! is the ultimate pop-up tent

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Our journey
so far


Born in a field in 2009, CINCH! is the creation of Jake Jackson – a lifelong camper whose thwarted quests to find the right tent for festivals and weekends in the wilderness led him to his own workshop. Jake’s vision was ambitious yet simple: a tent should make camping fun, easy and cheap – not suck away your time, money and sanity.

We say CINCH! is the ultimate pop-up tent – and it’s a claim we don’t make lightly. Years of testing, refinements and customer feedback have shaped the product we have today; and we will never stop making it better. We produced CINCH! in small runs until 2014, when we launched our first Kickstarter campaign. In 2016, we returned to Kickstarter with our latest model and raised 12x our target thanks to our incredible backers – becoming one of its top 0.5% highest-funded projects. We continued funding on Indiegogo, and are now taking orders directly through our website. You can watch our crowdfunding video below.

Operating from our studio in Lancashire, UK, we deliver CINCH! to customers all over the world. We have a distribution centre in the USA to keep delivery costs low, and we have a sister company in Australia. Our customers are our family, and it's our sole mission to give you the best camping experience possible.

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We only have limited stock remaining in the USA, we have sold out around the rest of the world. Please enter your email and we’ll be sure to let you know first and put you on the waiting list for the next production run.